Our
Projects

I’ve led strategic communications, digital storytelling, and brand development for the nation’s first park dedicated to social justice. My work has included revitalizing the Park’s digital presence, establishing comprehensive brand guidelines, developing coordinated social media calendars, and designing the triannual Park Bench newsletter. These efforts have strengthened the Park’s visibility, consistency, and connection with the community.

As the creator of @DepressionDotGov, I built a TikTok platform centered on deinfluencing overconsumption and promoting sustainability and mindful living. The account has grown to over 224K followers and 12 million likes, sparking national conversations about consumer culture and mental health. My work has been featured by outlets including The New York Times, NPR, PBS, BBC, CNN, Teen Vogue, and Wired Middle East. I have also served as an expert contributor for multiple college and graduate-level studies exploring the intersection of marketing, sustainability, and digital influence, sharing insights on ethical communications and consumer behavior.

I designed community communications for the grassroots Save the Ravine campaign, creating visual materials — including buttons, yard signs, and a website — to unite and mobilize neighbors around protecting our local ravine. The campaign’s strong, coordinated message captured city officials’ attention and ultimately influenced their decision to address community concerns and preserve the neighborhood’s natural space.

I produced and edited a three-part video series for the Healthy Parents, Healthy Babies initiative, which supports mothers and children experiencing homelessness. I developed a clear film guide, script, and storyboard to support the filming process and ensure the videos communicated the program’s goals with empathy and clarity. The final series delivered a cohesive, compassionate narrative that continues to strengthen the program’s outreach and impact.